Interchangeable
Styling System
Streamlined product packaging for a unified, premium experience, while increasing sales and strengthening brand recognition.
Color Palette
Overview
SUTRA approached me with the challenge of designing a new packaging solution for their interchangeable hair tools.
Prior to this project, each tool component was sold separately in its own box, which increased both production and shipping costs.
The new design needed to consolidate these components into a single, visually impactful package that was functional, cost-efficient, and intuitive for customers.
The Challenge
One of the primary issues was customer confusion regarding how the interchangeable components worked together. The separate packaging for each tool didn’t effectively communicate the product’s versatility and left room for misunderstanding.
Packaging
I created a packaging design that consolidated all interchangeable components into one sleek, functional box.
The solution reduced both production and shipping costs, contributing to a more sustainable, scalable solution for SUTRA.
I utilized simple diagrams and concise messaging to explain the product’s interchangeable functionality.
The design maintained SUTRA’s premium brand identity, with clean lines, bold colors, and luxurious finishes. I also created custom inserts to keep each component securely in place, giving the packaging a polished look.
The Result
The streamlined packaging enabled the brand to present a unified, premium product experience while achieving operational savings, increasing product sales and strengthening brand recognition.
